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Meet the Driving Force Behind Our Success

Our Leadership Team

Founder & CEO

Maz Darvish

Maz is an experienced Digital CEO specializing in start-ups, IPOs, and turnarounds, with two successful exits in the online retail and affiliate marketing space since the mid 90's.

As the founder and CEO of, Maz is a seasoned digital executive with a passion for leveraging the power of AI to transform e-commerce operations. With over two decades of experience in the online space, Maz has a proven track record of driving growth and innovation in both start-up and turnaround environments.

Maz's entrepreneurial journey began in the mid-90s, when he founded Internet Business Group (IBG) and grew it from a start-up to a successful IPO in 2000. Under his leadership, IBG launched AffiliateFuture in 2001, which quickly became one of the leading affiliate networks in the travel sector. The business was acquired by TMN Media which became GlobalData.

In addition to the successes with IBG and AffiliateFuture, Maz co-founded and served as CEO of, a specialty sports and fitness equipment e-commerce business. Under his leadership, the company grew to over £20m in sales and was acquired by the Taiwan stock exchange listed Dyaco International Inc in 2021.

Maz's approach to leadership is focused on setting clear goals and outcomes, and building teams of talented individuals to achieve them. The approach is underpinned by ethical values and a belief that great businesses are built by great people working together to disrupt the status quo.

Looking ahead, Maz’s goal is to build CognitionHub into a multi-faceted business that becomes the thought leader in AI-native e-commerce.

Co-Founder & CDO

Andrew Doe

Andrew is a seasoned digital leader, highly tech savvy and 100% customer obsessed, but always commercially driven, with >$1bn P&L ownership and team leadership >250 FTE expertise.

Andrew Doe is a seasoned digital leader, highly tech savvy and 100% customer obsessed, but always commercially driven, with significant (>$1bn) P&L ownership and team leadership (>250 FTE) expertise.

His unique experience ranges from hands-on leadership of some of the largest, global digital and eCommerce business units, through industrial-scale digital transformation programmes, to building and scaling VC-backed digital businesses as CEO, angel investor, non-exec director and Chair.

He has a successful track record of creating value globally for some of the world’s top VCs, Private Equity investors, corporate businesses in B2B and B2C sectors as well as the public sector, with particular expertise in retail, eCommerce, online travel and digital healthcare.

Co-Founder & CTO

Daniel Chick

With over 25 years in scaling tech businesses and a background that ranges from IPOs to acquisitions, Dan has an unique understanding of applying technology at scale.

Daniel brings over 25 years of experience building and scaling technology businesses. Spanning the entire corporate lifecycle, from IPOs to acquisitions, this has equipped him with a strategic perspective and unique understanding of applying technology at scale. A passionate advocate for innovation, Daniel possesses a deep understanding of the Online Advertising and AdTech landscape, having been a key leader across numerous sectors including travel, transportation and affiliate marketing.

Throughout his career, Daniel has been a champion for groundbreaking technologies in AdTech and related sectors. He is not only an expert in scalable infrastructure, ad serving, machine learning, and cloud-based architectures – all crucial for building high-performance, data-driven solutions – but also a proven innovator with several pending patents to his name for innovative online tracking techniques.

This technical prowess is further complemented by experience in VC fund raising and working with large corporates in the real-time data and cloud computing space.

As CTO, Daniel is dedicated to harnessing the power of AI to revolutionize Affiliate Marketing. His proven leadership, combined with a strong technical background, affiliate marketing knowledge, experience securing funding and collaborating with major corporations, and a pioneering spirit in online tracking technology, makes him instrumental in driving the company's technological vision and innovation.

Co-Founder & CRO

Jules Bazley

An executive leader with 20-year track record spanning digital & performance marketing & e-commerce, driving online growth across retail, travel, and iGaming industries.

An accomplished executive leader with a twenty-year track record spanning digital & performance marketing & e-commerce driving online growth to the retail, travel and iGaming industries.

Expert in formulating and executing rapid growth strategies, cultivating high-performing teams, and implementing transformative restructuring initiatives, Jules has honed his skills in optimizing efficiency, overseeing divestments, and orchestrating successful divestment and M&A activities.

Jules's leadership style is characterized by a distinctive blend of strategic acumen, commercial focus, industry expertise, and a proven ability to thrive in dynamic and challenging environments. He is deeply committed to driving success for organizations through innovative strategies, fostering collaboration, and empowering teams to achieve their full potential.