Andrew Doe
CEO
One of the operators behind Confetti, one of Europe's first content, community and commerce businesses. Andrew has since led global digital and e-commerce operations across retail, travel and digital healthcare.
The private community for e-commerce founders.
Work through important decisions with a curated group of e-commerce founders and operators at a similar stage. Compare what is working, challenge assumptions and draw on relevant experience without sales noise.
Make better decisions as commerce changes.
Learn from peers, operators and specialists who are already working through the changes reshaping discovery, community and AI, then apply what matters to your business.
Learn how to stay discoverable in agent-led buying
Learn how to build a community around your brand
Meet stage-matched founders and operators
Discover practical ways to put AI to work
Learn where AI can lower operating costs
Separate meaningful shifts from AI noise
Better decisions start with better context.
The value is not more AI news. It is better context for the commercial and operating choices already in front of you.
Stage-matched peer groups
Work through current decisions with founders and operators facing comparable commercial and operating questions.
Focused events
Take part in small gatherings built around useful exchange rather than open networking or sales access.
Confirmed member benefits
Use practical member benefits only when they are confirmed, available and ready to use.
People behind CognitionHub.
Meet the operators bringing practical experience across e-commerce growth, product, technology and commercial operations.
Maz Darvish
CPO & Serial Entrepreneur
Founder and Chief Product Officer of CognitionHub, with more than 25 years of experience driving growth and innovation across digital and e-commerce businesses.
Johan Quintus
Chief Strategy Officer, CognitionHub
Chief Strategy Officer focused on digital transformation, applied AI and measurable operating results across consumer and technology businesses.
Built for candid, useful conversations.
Bring a current question, work through it with relevant people and leave with clearer next steps.
Join relevant peers
Applications are reviewed so conversations bring together people with relevant operating responsibility and experience.
Work through live decisions
Bring current questions to member discussions, working roundtables and small-group sessions.
Get focused help
Draw on operators and experts when their experience is relevant, with private specialist matching available on request.
Contribute what you know
Share practical experience when it can help another member, without turning every exchange into a sales opportunity.
Private dinners
18:30–21:00
London or online
Working roundtables
12:00–13:30
London or online
Operator sessions
13:00–14:30
London or online
Focused events for candid conversations.
Focused roundtables and private dinners create room for conversations that are difficult to have publicly.
Explore eventsThree levels of Network membership.
Choose verified entry, ongoing operator participation or a private, stage-matched founder peer group. Founding cohort places are currently offered free, by invitation.
Base Membership
Free
Verified access to the wider Network, with selected discussions, Insights and open events. Private Founder peer groups are not included.
Operator Membership
£50/month+ VAT
Ongoing Network participation for e-commerce operators and founders who want practical exchange beyond the Base level.
Founder Membership
£300/month+ VAT
Curated, stage-matched peer exchange for active e-commerce founders, with private spaces and recurring founder tables.
Become a community Associate.
We are building a vetted network of specialists who contribute useful expertise and provide relevant services when founders or community members request support. Access is governed and member-led, never a route to prospect or pitch.
Become an AssociateFounders stay at the centre.
The community is designed for useful contribution, with clear boundaries around access, introductions and member information.
Private by design
Member discussions are governed by confidentiality and clear conduct standards.
Access follows consent
Specialists, experts and Associates only enter a conversation when the relevant founder agrees.
No vendor or sales access
Vendors, agencies and sales representatives cannot join to prospect, pitch or browse member information.
Experience built across commerce, community and technology.
The people behind CognitionHub have built, scaled and exited businesses across e-commerce, community, media and global retail. Today, that work continues through the platforms we build and operate.
CognitionHub builds Coralbeat, a branded platform for creating, running and growing member communities.
Visit Coralbeat (opens in a new tab)
CognitionHub operates Home Art Haven, a direct-to-consumer brand for wall art, cushions and blankets.
Visit Home Art Haven (opens in a new tab)
One of Europe’s first content, community and commerce businesses, co-built by Andrew before the category had a name.
A £20m e-commerce business, sold to Dyaco in 2021.
A UK affiliate-marketing business acquired by GlobalData.
A digital-advertising business that completed its IPO in 2000.
A premium-denim brand scaled to more than $30m in global sales.
International expansion for the menswear retail brand.
Join the membership waitlist.
Public applications are not currently open. Join the waitlist to register your interest in the membership that fits.
