Phase 01
Discovery
Forensic pass on data, unit economics and team. Four to six weeks to strip assumptions from facts.
AI-native private equity, built by operators.
We buy, operate and transform e-commerce and community businesses using our own AI operating system. Upside-aligned engagements only.
Who we work with
Three ways to engage with CognitionHub.
For PE houses
Co-invest with operators
Partner with CognitionHub as operator-of-record on your next deal. You underwrite, we run the business and carry operational risk.
Explore co-investmentFor fund investors
Back the next fund
Exposure to AI-native operating returns in e-commerce and community, with upside on every engagement in the portfolio.
Discuss fund opportunitiesFor brand operators
Transform with shared upside
An AI transformation team in the building, aligned through equity or performance on the sales and profit we help unlock.
Talk about partnershipWhat sets us apart
Three assets, built over decades.
First, operators. A leadership team that has built, scaled and exited e-commerce and community businesses. Sweatband.com, M.i.h Jeans, UNTUCKit, AffiliateFuture, IBG.
Second, our own AI IP. The Hive Operating System, an enterprise agentic AI platform we built for ourselves. Coralbeat runs on it in production. More products are in development.
Third, a commercial model that aligns us with outcomes. We do not take straight consulting fees. Every engagement gives us upside, through ownership, carried interest, or equity tied to the sales and profit we help unlock.
The playbook
Three phases applied to every business we take on.
Plus a parallel asset-optimisation track running alongside the operating plan.
Phase 02
Steady the Ship
Stabilisation on cash, stock, pricing and the org. The 90-day fix list.
Phase 03
Fix the Proposition
Brand, product and go-to-market rebuild with the AI transformation team embedded.
Operator track record
Built, scaled and exited by the team.
Every outcome below was led by someone now on the CognitionHub leadership team.
Confetti
One of Europe's first content, community and commerce operations. Andrew co-built it before the category had a name.
Sweatband.com
£20m e-commerce. Sold to Dyaco in 2021.
AffiliateFuture
UK affiliate marketing. Acquired by GlobalData.
IBG
Digital advertising. IPO in 2000.
M.i.h Jeans
Premium denim. $30m+ global sales.
UNTUCKit
Menswear retail. International expansion.
Technology we built
Hive Operating System, running Coralbeat in production.
HOS is the enterprise agentic operating system we built to run our own portfolio. It treats knowledge as substrate, missions as encoded organisational workflows, and AI Staff as citizens with institutional memory.
Coralbeat is the first product running on HOS. More products are in development.
Leadership team
Operators who have built, scaled and exited the kinds of businesses we now invest in.
Andrew Doe
CEO
Co-built Confetti, one of Europe's first content, community and commerce operations. >$1bn P&L ownership across eCommerce, retail and travel. Now leading the same thesis across the CognitionHub portfolio.
Maz Darvish
CPO & Serial Entrepreneur
Digital executive with 25+ years experience. Founded IBG (IPO 2000), launched AffiliateFuture, and grew Sweatband.com to £20m+ sales.
Johan Quintus
Chief Strategy Officer
25+ years scaling consumer brands at the intersection of strategy and technology. Expert in digital transformation and AI-powered business solutions.
Daniel Chick
CTO Advisor & Infrastructure Veteran
25+ years scaling technology businesses. Expert in AdTech, ML, and cloud architectures with pending patents in online tracking.
Jules Bazley
CRO Advisor & Growth Marketing Leader
20+ years in digital marketing across retail, travel, and iGaming. Expert in growth strategies and M&A activities.
Andrew Doe
CEO
Co-built Confetti, one of Europe's first content, community and commerce operations. >$1bn P&L ownership across eCommerce, retail and travel. Now leading the same thesis across the CognitionHub portfolio.
Maz Darvish
CPO & Serial Entrepreneur
Digital executive with 25+ years experience. Founded IBG (IPO 2000), launched AffiliateFuture, and grew Sweatband.com to £20m+ sales.
Johan Quintus
Chief Strategy Officer
25+ years scaling consumer brands at the intersection of strategy and technology. Expert in digital transformation and AI-powered business solutions.
Daniel Chick
CTO Advisor & Infrastructure Veteran
25+ years scaling technology businesses. Expert in AdTech, ML, and cloud architectures with pending patents in online tracking.
Jules Bazley
CRO Advisor & Growth Marketing Leader
20+ years in digital marketing across retail, travel, and iGaming. Expert in growth strategies and M&A activities.
Insights
Field notes from operating AI-native businesses.
Research and observations on transforming e-commerce and community businesses with embedded AI.
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A private community of founders, operators and investors tracking AI-native transformation in e-commerce and community. Hosted on Coralbeat.